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Free or Low-Budget Marketing Ideas for Any Business

Updated: Jul 22, 2022

What is the purpose of marketing?

Marketing, put, is offering and advertising goods or services that are for sale. This can be done through market research, using this information to create the product or service, and then selling them most effectively.

The purpose of marketing is to create and promote brand awareness and build up many leads that can turn into sales and, therefore, revenue. In other words, it's about getting the word out about your business and what makes you special. Here are some marketing tactics that are particularly good for small businesses.

Free or Low-Budget Marketing Ideas for Any Business

Digital advertising is continuously growing as an industry. In fact, it is predicted that $389.29 billion will be spent worldwide on digital advertising in this year alone. This means that you cannot afford to miss out on online traffic to compete in your chosen market.

This doesn’t have to be expensive. Social media like Facebook, Twitter, YouTube, Instagram, and the likes are totally free. You can also ‘boost’ your posts for a small amount of cash. You could also look into blogging or employing SEO practices to develop a strong online presence.

Know what makes you different

The biggest step towards cutting through the crowd is knowing what makes you different from other businesses in your industry. This is called a unique selling point, or USP.

Embracing your USP can allow you to focus your advertising efforts on something, showing potential customers how your product is better than similar ones from bigger companies.

Promote a consistent brand image

Throughout it all, the best weapon in your advertising is to remain consistent across all platforms. If you use a mix of print and digital marketing, lean into that and integrate your marketing campaigns.

Maybe you need to give an email address to enter a print competition, or the website could refer you to your brochure. Whatever you choose to do, stay consistent and be persistent, and you will be sure to succeed.


Adicator Digital Marketing Agency

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